Closer to home, AI is transforming jobs, especially in marketing. Marketing revolves around words, images, data, audiences ...

We list the best online marketing services, to make it simple and easy to set up and manage internet marketing campaigns. There's also email marketing and social media management, both of which ...

If you’re keeping up with the generative AI trends, you’ve no doubt seen the recent explosion in “agentic AI” — AI agents that can autonomously interact ...

We list the best content marketing tools, to make it simple and easy to create engaging content to help better convert website visitors into sales. Whether it's business to business (B2B ...

The authors are partners at New York City-based global management consulting firm McKinsey & Co. Opinions are the authors’ own. On the one hand, prospects are bright for the construction industry.

As we approach 2025, I gathered insight from marketing leaders about the shifts in consumer behavior they expect and the changes they anticipate in marketing. Below is insight on personalization ...

The same applies for B2B marketing. However, amidst this rapid innovation ... deliver personalized content and messaging to each buying committee member on a deeper level to guide them through the ...

Marketing today is a fast-evolving ... The importance of community engagement is underscored by a McKinsey’s research, which highlights that today’s fastest-growing brands actively participate ...

By 2030, McKinsey estimates that worldwide demand for passenger cars in the BEV segment will grow sixfold from 2021 through 2030, with annual unit sales increasing to roughly 28 million from 4.5 ...

state and local authorities who claimed its marketing advice contributed to an epidemic of addiction that killed hundreds of thousands of Americans. McKinsey says it regrets its opioid work.