Modern businesses continuously seek successful methods to establish meaningful connections with their customer base.

A little background. Klaviyo's co-founders started the company as a database in 2012, quickly adding email marketing and, ...

Changing customer behavior and technology improvements are fast altering the marketing environment. Understanding and ...

SMS marketing is one of the fastest ways to increase customer engagement, with 80% of consumers reading and responding to ...

Following a successful US launch, Text Marketing allows Australian operators to enhance guest engagement through SMS and text ...

We chose the best text message marketing software that gives businesses a competitive advantage when trying to engage customers and leads through the short message service (SMS) channel.

LONDON--(BUSINESS WIRE)--The Americas have emerged as global leaders in SMS adoption among marketers, according to new research by Dotdigital, a global provider of marketing automation technology.

As we near 2025, SMS marketing is on the brink of substantial changes with the TCPA One-to-One Consent Rule coming into effect. This new regulation mandates that businesses must obtain clear ...

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...

One of the key findings is that SMS produces engagement rates six to eight times higher than retailers normally achieve via email marketing when used for redemption, data collection and brand ...

whether they have a feature phone or a smartphone. ?We are thrilled that Hooters has decided to continue to recognize the value in SMS for the fourth year in a row,? said Rachel Jensen, director of ...

The findings have implications for wireless carriers, who are seeing use of traditional telecom services wane, as well as for brands that leverage SMS for marketing purposes. ?The big news is the ...