Every day you are bombarded with visual stimuli. Your breakfast ... agency with very solid experience and understanding of consumer behaviour and decision-making. It has become impossible to ...

As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big ...

Michaela Mahes highlighted how unpredictable consumer behaviour often stems from powerful external stimuli. “People pay to feel special and significant,” she explained. “We don’t always ...