2024年9月1日 · Marketing communications (e.g., food packages, restaurant menus, coupons, social media posts) often include images of bitten and non-bitten (i.e., complete) foods. Taking an empirics first approach, the current research explores …

2021年9月4日 · Food pictures in advertisements, on packages, and on social media often display food with a bite in it. We investigated the effect of pictures of food with a bite (vs. no bite) on product attitudes, purchase intentions, and willingness to pay.

我们调查了咬一口（与不咬一口）食物图片对产品态度、购买意愿和支付意愿的影响。 在两项在线实验研究中，我们对没有上下文的图片以及广告中的图片测试了这种效果。 我们还研究了两种可能导致相反效果的理论：消费者污染和具身心理模拟。 我们发现，食物咬了一口（与不咬一口）的图片会导致较低的购买意愿，并且这种影响是由厌恶（即消费者污染）介导的。 此外，我们发现图片类型（即咬与不咬）和语境（即无语境与广告）对购买意图的交互作用：当图片出现在广告中 …

2021年9月4日 · We investigated the effect of pictures of food with a bite (vs. no bite) on product attitudes, purchase intentions, and willingness to pay. In two online experimental studies we tested this effect for both pictures without context, as well as pictures in an advertisement.

2024年6月1日 · It is found that a picture of food with a bite resulted in lower purchase intentions, and that this effect was mediated by disgust, and two theories that could lead to opposite effects: consumer contamination and embodied mental simulation were investigated.

Marketing communications (e.g., food packages, restaurant menus, coupons, social media posts) often include images of bitten and non-bitten (i.e., complete) foods. Taking an empirics first approach, the current research explores how and why these images influence consumers.

2021年9月4日 · We investigated the effect of pictures of food with a bite (vs. no bite) on product attitudes, purchase intentions, and willingness to pay. In two online experimental studies we tested this...

Abstract: Food pictures in advertisements, on packages, and on social media often display food with a bite in it. We investigated the effect of pictures of food with a bite (vs. no bite) on product attitudes, purchase intentions, and willingness to pay. In two online experimental studies we tested this effect

2024年6月1日 · The Effect of Bitten Food in Pictures on Product Attitudes, Purchase Intentions, and Willingness to Pay. The Handmade Effect: What's Love Got to Do with It? Is Your Product on the Right...

We investigated the effect of pictures of food with a bite (vs. no bite) on product attitudes, purchase intentions, and willingness to pay. In two online experimental studies we tested this effect for both pictures without context, as well as pictures in an advertisement.