Crawling is the process of finding new or updated pages to add to Google (Google crawled my website). One of the Google crawling engines crawls (requests) the page. The terms "crawl" …

You don't have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site. Search Console offers …

A page is indexed by Google if it has been visited by the Google crawler ("Googlebot"), analyzed for content and meaning, and stored in the Google index. Indexed pages can be shown in …

You'll choose between manual bidding (you choose your bid amounts) and automatic bidding (let Google set bids to try to get the most clicks within your budget). CPC pricing is sometimes …

A canonical URL is the URL of the best representative page from a group of duplicate pages, according to Google. For example, if you have two URLs for the same page (such as …

Google Trends removes search terms that may be explicitly sexual. However, some inappropriate material may occasionally be missed. At the bottom of any Google Trends page, click Send …

When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person's search terms, as well as your keyword match types. Keywords …

When someone searches, the Google Ads system finds all ads whose keywords match that search. From those ads, the system ignores any that aren't eligible, like ads that target a …

Optimization score is an estimate of how well your Google Ads account is set to perform. Scores run from 0-100%, with 100% meaning that your account can perform at its full potential. Along …

Google's search results sometimes show listings where the snippet that describes a page comes before the page link, unlike the standard format. Results displayed this way are called …