Roderick Henry “Rory” Sutherland (born 12 November 1965) [1] is a British advertising executive. He is the vice chairman of the Ogilvy & Mather group of companies. He writes a fortnightly column in The Spectator [2] and has written several books, including Alchemy: The Power of Ideas That Don't Make Sense. [3]

Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.

2023年11月17日 · Rory Sutherland is Ogilvy UK's Vice-Chairman and former IPA President. He’s the author of ‘The Wiki Man’ column in The Spectator magazine and the wonderfully entertaining book, Alchemy: The Power of Ideas That Don’t Make Sense .

1 天前 · RORY SUTHERLAND: Thank you very much. In some ways it’s a marvellous introduction and a wonderful analogy in fact because if I sort of cock up or ramble or just go off topic it can be considered perfectly on brand so thank you very much for that one. Cognitive Biases and Problem-Solving.

Rory Sutherland is the Vice Chairman of Ogilvy UK and the founder of the behavioural science practice. He writes the Spectator's 'Wiki Man' column, presents series for BBC Radio...

2025年2月6日 · Rory Sutherland The Mad Men theory of drunk decision-making In electing this government, we seem to have picked the worst of both worlds: higher taxation combined with austerity in the public...

Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Rory Sutherland talks "advertarianism," social media and Mad …

Rory Sutherland is the vice-chairman of Ogilvy UK and the co-founder of its Behavioural Science Practice. He is the author of Alchemy: The Surprising Power of Ideas that Don’t Make Sense, writes The Spectator’s Wiki Man column, presents several series for Radio 4, serves on the advisory board of the Evolution Institute and is former ...

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