youth smoking, vaping, and nicotine prevention campaign from Truth Initiative, led to significantly lower e-cigarette use among youth and young adults. The study found that the campaign, which connected the dots between vaping nicotine and increased feelings of depression, anxiety, and stress among young

Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past. Our mission is clear: achieve a culture where young people reject smoking, vaping, and nicotine.

2021年7月30日 · A new study is the first to show that young people who had seen truth ® vaping prevention campaigns were more likely to have accurate e-cigarette knowledge, believe that e-cigarettes were harmful and socially unacceptable, and hold anti-tobacco industry attitudes compared to those unaware of the campaign.

Everyone deserves the chance to live free from nicotine addiction. Through our national public education campaigns, as well as in-school curriculums, we are inspiring a movement to live free from nicotine addiction by empowering young people to quit or never start in the first place.

2023年8月10日 · The study found that the campaign, which connected the dots between vaping nicotine and increased feelings of depression, anxiety, and stress among young people, led to lower odds of youth both using and intentions to use e-cigarettes in the future.

2023年8月16日 · The new study is the first to establish a direct link between exposure to a national vaping prevention campaign by truth and significantly lower e-cigarette use as well as lower intentions to vape among young people.

Our field-leading approach to behavior change and policy change creates transformative impact through national campaigns, proven-effective quitting programs, and in-school curriculums that help prevent and break the cycle of nicotine addiction at the individual level, and rigorous research and policy leadership that helps advance impactful ...

Through our tools, resources, and public education and prevention efforts, truth delivers the facts about smoking, vaping, and nicotine use, exposing the tactics of the tobacco industry to help young people make informed choices and influence their peers to do the same.

2021年8月6日 · Young people with strong truth ® brand awareness and loyalty had 19% lower odds of vaping and 25% lower odds of intending to vape a year and half later, according to new research published in BMC Public Health.

2020年12月10日 · Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association, have launched a national youth anti-vaping curriculum called Vaping: Know the truth.