4P营销理论被归结为四个基本策略的组合，即产品 ( Product )、价格 ( Price )、推广 ( Promotion)、渠道（Place ），由于这四个词的英文字头都是P，再加上策略（Strategy），所 …

2024年8月9日 · What Are the 4 Ps of Marketing? The four Ps or marketing are a “marketing mix” comprised of four key elements—product, price, place, and promotion. These are the key …

2024年6月18日 · Sometimes referred to as the marketing mix, the four Ps help guide businesses in the creation of winning business ideas that deliver what customers want, where and how …

2024年12月10日 · Marketing professionals use a marketing mix—or a combination of tools and methodologies—to develop strong marketing strategies and achieve their marketing …

2023年11月29日 · Learn what the 4 Ps are and how they can help you on your next marketing endeavour. The four Ps are a “marketing mix” composed of four key elements—product, price, …

These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are: Product: This represents the physical or intangible offering that …

2022年10月11日 · The principle of the 4P Matrix is that marketing decisions usually fall into four controllable categories: product, place, price and promotion. Carefully positioning your product …

2020年10月19日 · In this article, I outline their role in marketing, including their history and evolution, examples, and how to use the four Ps to create effective marketing. Table of …

2022年7月12日 · But the Four Ps of Marketing are more than just an abstract idea: they are a very important marketing concept that you can use to advertise your new business, optimize your …

2024年7月30日 · What Are the 4 Ps of a Marketing Mix? The four Ps classification for developing an effective marketing strategy was first introduced in 1960 by marketing professor and author …