What is a KPI? KPI stands for key performance indicator, a quantifiable measure of performance over time for a specific objective. KPIs provide targets for teams to shoot for, milestones to gauge progress, and insights that help people across the organization make better decisions.

What is a KPI Report? A KPI report allows business leaders to quickly and easily review and analyze key performance indicators (KPIs) and thereby know how their organization is performing against specific strategic goals. A modern KPI report uses interactive KPI dashboards with all the underlying data just a click away for deeper exploration. In this way, a KPI report makes it …

Formula: (Number of People Who Moved to New Stage ÷ Number of People at Previous Stage) x 100 = Conversion Rate Example: (300 Sales Qualified Leads ÷ 1,200 Marketing Qualified Leads) x 100 = 25% Conversion Rate Each organization will have its own unique buyer’s journey, so you’ll define your own stages. Typical marketing KPI examples for a B2B company might be: