2024年12月3日 · AdTech is an umbrella term encompassing tools and software for effectively buying and selling digital advertising, also known as a mobile application or website ad space. Due to its properties, AdTech also allows you to connect with your targeted audience, deliver impactful ads, and measure the success of your campaign efforts.

Adtech covers all the tools that brands use to determine the target audience, distribution channels and key metrics of a digital campaign. A few examples of adtech include data management platforms, ad exchanges and ad forecasting software.

Advertising technology, also known as adtech, is an overarching term that describes the tools and software advertisers use to reach audiences, and deliver and measure digital advertising campaigns. As buying and selling digital ads became more complex, adtech emerged to streamline the process.

2021年3月16日 · Advertising Technology (adtech) is defined as a range of software and tools that brands and agencies use to strategize, set up, and manage their digital advertising activities.

2024年11月1日 · Ad tech refers to a variety of technologies that help marketers, and media agencies, operate effective advertising campaigns. It includes the following: Advertisers have to purchase advertising space from media companies. Media-related businesses require a location to market their unsold inventory.

2023年12月4日 · AdTech, or Advertising Technology, refers to the various tools and platforms used to target, deliver, and optimize digital advertising. Understanding AdTech is essential for Publishers, Adops, Advertisers, Developers, and anyone interested in …

2023年6月9日 · AdTech stands for advertising technology and refers to the entire ecosystem that connects advertisers with publishers. The purpose of AdTech is to streamline the process of delivering data-driven, personalized ads to specific target audiences across various channels.*

Ad tech is software and tools you can use to implement, manage, and track digital advertising campaigns. Managing a digital ad campaign can be time-consuming since it consists of many tasks, such as bidding, purchasing ad space, writing ad copy, and much more.

2024年1月10日 · AdTech has significantly reshaped the business landscape, offering powerful tools that transform the advertising sphere and elevate marketing strategies. Central to this transformation is the...

2017年2月22日 · Ad tech (short for advertising technology) is the umbrella term for the software and tools that help agencies and brands target, deliver, and analyze their digital advertising efforts.