2021年4月22日 · In 2010, following slumped sales after the Financial Crisis of 2008, Gap decided to redesign its 20-year longstanding logo, giving rise to the ‘Gapgate’ phenomenon. This article will look at the unfortunate backfiring of this logo redesign, highlighting the lessons that brands ought to learn from this seemingly unexplained rebranding strategy.

2010年10月12日 · Gap clothing company has ditched its new logo after only one week, due to an online backlash. So what are the perils of changing a company emblem? Cheapy, tacky, ordinary. Some of the adjectives...

2016年7月24日 · GAP: 12 years later — still worst rebrand ever. On October 6 2010, GAP unveiled their new logo. The first redesign in 24 years. The reaction was swift and unequivocal. And bad.

2024年4月3日 · The Gapgate became a legendary marketing case study, demonstrating the pitfalls of premature rebranding and the importance of understanding your audience. Let's analyze the GAP logo redesign failure, extracting necessary lessons …

2024年2月27日 · From its humble beginnings to the controversial redesign in 2010, the GAP logo has been an ever-evolving representation of the brand. In this article, we will delve into the meaning, history, design influences, and evolution of the GAP logo.

2021年2月5日 · In 2010, the Gap clothing company launched a new logo that customers hated so much the company ditched it in less than a week. So, what exactly happened? The Gap logo redesign was a simple change – departing from the known brand to one with lowercase letters and a blue box on the side.

2023年10月4日 · Within a mere six days, GAP decided to retreat from their ill-conceived rebranding effort and revert back to their original logo. Unfortunately for them, this backtrack came at a heavy cost - millions of dollars lost and significant damage to their brand identity.

2024年11月19日 · Discover the Gap logo design – from its origins to its controversial redesign. Explore the branding lessons behind one of retail's recognisable logos.

2015年1月11日 · After its "lazy" new logo was panned by design critics and protested on Twitter and Facebook, Gap has ditched it and meekly reverted back to its iconic blue box. "The logo passed after a brief...

2023年7月26日 · This article delves into the lessons that brands can learn from Gap's logo redesign failure, shedding light on the significance of a well-thought-out branding strategy.