With a stunning range of fierce tones - from riot red to modern rose to the richest red plum, and everything in between - these bold beauties sound the siren for shiny, healthy-looking, fade-resistant color. Up to 45 minutes for gray coverage. Do not use heat. Up to 60 minutes for High Lift “XL” shades. Do not use heat.

Joico LumiShine transforms hair from the inside out with breakthrough bond-building ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier-looking hair-guaranteed! ** Combing breakage on damaged hair with K-PAK. Color Therapy Shampoo and Conditioner vs. non-conditioning shampoo. **** When followed with K-PAK.

LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed! LumiShine offers pros the easiest possible color solution for every salon service and hair type imaginable. Here’s why you’ll love LumiShine… IT’S EASY!

It's a permanent crème hair dye that comes in luscious reds, browns, blondes, purples, and more!What it does: When used with a quality developer, this permanent hair dye will give you a long-lasting, true-to-shade result. It penetrates the hair shaft to deposit pigment molecules within.

With a stunning range of fierce tones—from riot red to modern rosé to the richest red plum, and everything in between—these bold beauties sound the siren for shiny, healthy, fade-resistant color. Here’s Why You’ll Love It... Incredible color longevity—reds that last up to 40+ shampoos!

Just 3 steps to healthy hair with 2X the shine! The LumiShine collection of perfectly balanced, intermixable, pre-blended shades, features Joico’s bond-building ArgiPlex Technology – an Arginine breakthrough that strengthens each strand from the inside out. The result?

Create gorgeous, predictable hair-color results with LumiShine Permanent Créme Color: Red Red Violet Series – intensely-rich red-violet shades that are decadent and perfect for clients who love luxurious, red-plum/crimson looks.

Formulated with good-for-your-hair ingredients, our Joico lighteners take the fear out of lightening—providing ideal control, cuticle protection, and client comfort while lifting hair to your desired level. The client’s natural level . The percentage of existing gray. The desired level and tone. The client’s hair texture, porosity, and history.

Joico LumiShine Permanent Color is a gentle, reduced ammonia color system of of over 50 shades ranging from Level 1 to high-lift. Guaranteed healthy-looking, consistent results when combined with LumiShine Crème Developers (10, 20, 30 and 40 Volume).

Indulge in LumiShine’s NEW Mocha and Natural Beige permanent color series. These intermixable crème shades open up a world of tempting possibilities for both brunette and blonde hair—while providing 100% gray coverage, built-in bond-building, and nourishing protection that lasts up to 30 shampoos*. Delicious on so many levels!