Infuse your hair with fashionable tones and highlights or refresh your faded color with one of 21 gorgeous shades created for all hair types. Vegan and free of ammonia, parabens and phthalates. Give yourself the salon treatment with Wella COLORCHARM Demi-Permanent 5VV Plum Brown from COLORCHARM.

Penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage. Gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Formulas are PPD free and enriched with hyaluronic acid, argan oil, pequi oil & botanicals to nourish and strengthen hair from within.

Our 21 WELLA colorcharm Demi-Permanent shades offer shiny-looking color with less damage,* letting you gloss, tone, refresh, or enhance hair color. With a wide palette of Blonde, Red, Violet and deep Brunette shades, we have every color needed to create the look you desire. Or simply add some gloss with our Clear shade. *vs. Permanent color.

Amazon.com : ion Ammonia-Free Permanent Hair Color Medium Plum 5VV, made from 100% naturally-derived polymers, cruelty free, vegan, PPD free, recyclable packaging, 2.05 oz : Beauty & Personal Care

Buy ion Ammonia-Free Permanent Hair Color Medium Plum 5VV, made from 100% naturally-derived polymers, cruelty free, vegan, PPD free, recyclable packaging, 2.05 oz at Walmart.com

ion Color Brilliance Permanent Hair Color makes it easy to get long-lasting salon quality results at home. The luxurious Italian formulas are made to be especially gentle and protect against damage. These formulas are PPD-free and enriched with Hyaluronic Acid Argan Oil Pequi Oil and botanicals to nourish and strengthen hair from within.

Inspired by Nature Ammonia-Free Permanent Crème Hair Color contains grape seed oil and 100% natural pistachio, almond, & avocado oils. 100% naturally-derived polymer helps to smooth the surface of the hair after damage from chemical treatments while offering 100% gray coverage.