This year’s brand campaigns kicked off our three-plus-year journey to re-establish adidas as the best sports brand in the world and launch “You Got This.” Over 18 months ago, we began to figure out and redefine how athletes enjoy sport. We were losing touch with Gen-Z, and we knew they were losing touch with sport.

Adidas, a global leader in athletic footwear and apparel, has developed an ambitious marketing strategy for 2024. With a strong focus on brand promotion, advertising campaigns, digital marketing initiatives, customer engagement, and market expansion, Adidas aims to strengthen its position in the industry and capture a larger market share in key ...

2025年3月13日 · Adidas Originals is changing course. For its spring campaign, the popular heritage-based sub-label is not just focusing on the heritage of its core products but is seeking to inspire fans to...

2021年4月21日 · That’s why the new “Impossible is Nothing” campaign from Adidas hits the mark from an inclusive marketing standpoint. The campaign features a variety of athletes and other highly...

2025年2月11日 · adidas’ new brand campaign looks to inspire the world of sport to help make athletes believe You Got This as it continues its mission to help disarm negative pressure in sport Headlined by a series of films , featuring Aitana Bonmatí, Aliyah Boston, Anthony Edwards, Lamine Yamal, Trinity Rodman and other athletes around the world, each ...

2023年9月21日 · The campaign, which introduces tweaks to the Trefoil’s visual scheme, promotes footwear through a guiding theme around threes. A trio of new short films showcases signature Superstar, Gazelle and Samba shoe models and how their cultural status has evolved over time.

2023年5月23日 · Adidas, a multinational corporation specializing in sports footwear, apparel, and accessories, has implemented numerous brand campaigns over the years. These campaigns are designed to engage consumers, create brand awareness, and communicate the company’s core values and messaging.

2023年5月15日 · Adidas advertising helps the corporation display its core values and ethics to the public out there. Here is a list comprising marketing campaigns of Adidas, that helped the brand make it to the top of the industry. This was the most popular and …

2024年2月11日 · adidas unites its biggest sporting icons from across the world in its latest campaign, to create a positive rallying cry to help everyday athletes believe they can overcome pressure and achieve their possibilities in sport.

2024年5月1日 · This is the core message behind Adidas’s iconic “Impossible Is Nothing” campaign, a marketing masterpiece that transcended the realm of advertising and became a cultural phenomenon. Launched in 2004, the campaign struck a chord with people around the world, inspiring them to believe in themselves and push their boundaries.