2020年2月11日 · Detail page view rate (DPVR). Number of detail pages visited related to the number of impressions, expressed as a percentage. PRPV. Number of views that receive the …

Amazon DSP stands out by prioritizing both reach and privacy. It leverages unique first-party data and AI to deliver impactful ads even without traditional identifiers, ensuring your campaigns …

2023年12月6日 · 亚马逊DSP，英文全称是Amazon demand-side platform，可以使广告商能够通过程序化广告购买，在亚马逊内外规模化购买视频和展示广告。 通过充分利用买家和广告库 …

2019年6月4日 · How well are my ads driving people to go to learn more? Cost per DPV: What is or should be a suitable cost per DPV? ATC divided by impressions: What is the rate of add to …

Based on average results from thousands of creatives running in the US, we’ve compiled six insights to help ensure your ads are optimized for your audience. 1. Improve consideration …

很多卖家朋友在做亚马逊DSP投放时，对于投放过程中涉及到的一些专业术语不太理解，为此小编专门为大家整理了一份有关亚马逊DSP广告投放的专业名词和指标计算公式解释，记得收藏 …

2024年6月4日 · With the Amazon DSP, advertisers can create impactful video and display ads and use Amazon’s unparalleled consumer purchase data to target highly qualified audiences …

Click-Through Rate (CTR) measures user interest and engagement with your display ads. DVPR measures a deeper level of interest that the users want more information about your product. …

2023年5月30日 · DPV，即Display Page Views，是指展示广告在亚马逊平台上被用户浏览的次数。 当广告在亚马逊页面中显示给用户时，每次用户浏览该广告的页面都会被计算为一次DPV …

Focus on offers and promotions, use auto-generated Dynamic eCommerce Ads (DEA) or Responsive eCommerce Creatives (REC), and promote savings. For static creative in ad …