2022年3月24日 · Running targeted ads on Instagram is a sure-shot way of attracting a male audience using social media marketing tactics. Instagram ads let you select your target group’s gender, age, demographics, and preferences.

Whether it’s through humor or emotion, these three creative advertising campaigns set themselves apart from how marketers once targeted men in their ads.

2016年3月20日 · Ads present a very narrow view of masculinity. According to a study on male obsession by Pope et al. (2000), advertisements used body-builder images with “washboard abdominal muscles, massive...

To uncover ways for brands to build more meaningful connections with male audiences, we looked at ads where men are portrayed positively. Using what we know from our LINK database and qualitative research conducted by our experts, we have identified three ways that men can be portrayed positively.

2020年11月19日 · Ensuring you’re aware of the gender stereotypes you’re portraying in your ads is essential and can be make or break for an ad, and as we’ve seen in Gillette’s case, taking a gamble and coming out with a strong stance against a specific stereotype, in this case against toxic masculinity, can have a significant impact on how your brand is ...

2024年6月28日 · Discover how male representation in advertising has transformed from traditional stereotypes to a more inclusive approach. Learn about the impact of societal shifts on gender marketing, the influence of International Men's Day, and future trends in portraying men in ads. Embrace creative strategies for a diverse, modern audience.

The research is clear, now let's look at specific examples of commercial aimed at men and women. An example of a "male" beer ad showing competition and violence in a joking way: A funny commercial for men's shampoo showing the difference between men's and women's goods.

2019年4月26日 · It found that 91.4% of management and governing boards across Germany are comprised of men, snowballing a larger examination into gender representation in other senior roles across the country....

2017年6月4日 · New campaigns for men’s brands like Dove Men+Care aim to appeal to nonstereotypical males, like those who take care of children.

2012年9月26日 · If your social media marketing content is geared towards targeting men, check out these 5 examples of brands doing an excellent job with their campaigns.