2018年12月27日 · Amul is well known for their creative ads. In this blog we will feature most creative ad of amul hits on social media and learn how amul hits the bull eye.

2025年1月17日 · Amul, one of the prominent players in the Gujarat Cooperative Milk Marketing Federation, is an extraordinary success story about the Indian business scenario. It was started in 1946 and, with its most modest origins, transformed into the icon of the world, symbolizing quality, affordability, and innovation within the dairy industry.

Amul was founded on 14 December 1946 as a response to the exploitation of small dairy farmers by traders and agents. At the time, milk prices were arbitrarily determined, giving Polson an effective monopoly in milk collection from Kaira and its subsequent supply to Mumbai .

2024年3月11日 · During the challenging times brought about by the COVID-19 pandemic, Amul, also known as the Gujarat Co-operative Milk Marketing Federation Ltd., demonstrated remarkable resilience and adaptability. Leveraging technology-driven solutions, Amul successfully managed its supply chain and experienced significant market share and revenue growth.

5 天之前 · Another important Amul advertising strategy is that the company always laid a strong focus on quality and innovation, which helped it stay competitive despite decades of establishment. The company always looked for ways to improve and introduce new products. The main reason behind this is the brand’s iconic advertising, consistent messaging ...

2023年6月19日 · The Amul Case Study teaches us the power of teamwork, innovation, and thinking outside the box. It shows how a group of farmers in India joined forces to create a cooperative that revolutionized the dairy industry. With their “Amul girl” mascot and catchy advertising campaigns, they built a beloved brand.

2021年7月6日 · Amul is an Indian dairy cooperative society based out of Anand that lies in Gujarat. The word 'Amul' is derived from the Sanskrit word ‘Amulya’ which means priceless or precious. This case study on Amul discusses the history of Amul, its business model, revenue, and the key factors behind Amul's success.

2024年7月16日 · Amul, a brand synonymous with quality dairy products, has captured the hearts and minds of Indian consumers through its innovative and effective marketing strategies. As one of the most successful cooperatives in the world, Amul’s journey is a testament to the power of strategic marketing and branding.

2021年5月29日 · Amul is the ninth-largest dairy company in the world. It is the brand that spearheaded what was called the White Revolution, improving lives of rural families and providing a livelihood for marginal farmers with two milk animals or less, and went on to become India’s largest food brand.