The Arch Deluxe was a quarter pound of beef on a split-top potato flour sesame seed bun, topped with a circular piece of peppered bacon, leaf lettuce, tomato, American cheese, onions, ketchup, and Dijonnaise (a portmanteau of Dijon mustard and mayonnaise) sauce.

2021年7月23日 · It wasn’t entirely unreasonable to expect miracles because on paper, the Arch Deluxe is one hell of a burger: crisp lettuce, mustard-mayo sauce, peppered bacon, tomato, and beef on a bakery-style...

2023年8月15日 · Billed as McDonald's most expensive mistake, costing a humble 100 million Benjamins, the Arch Deluxe was a burger no one wanted to eat. The sandwich floundered around for only two years or so after its development and faded off into history, only to reappear here and there before the McDonald's executives gave up the ghost.

2023年6月18日 · The Arch Deluxe featured a quarter-pound beef patty, lettuce, tomato, cheese, and a secret sauce on a potato roll. The advertising campaign for the Arch Deluxe was one of the most expensive in McDonald's history, costing over …

2020年12月15日 · So, McDonald's created the Arch Deluxe, which CBS describes as consisting of "a quarter pound of beef, bacon, lettuce, tomato, cheese, onions, ketchup, and a 'secret' sauce, all on a split-top sesame seed bun." To promote it, McDonald's engaged in a $150 million advertising campaign.

The Arch Deluxe was a quarter pound of beef, on a split-top potato flour sesame seed bun topped with a circular piece of peppered bacon, leaf lettuce, tomato, American cheese, onions, ketchup, and a "secret" mustard and mayonnaise sauce.

2023年1月13日 · McDonald's spent $200 million on advertising the Arch deluxe, more than any fast food company had spent on a product launch before. Ranker recalls an ad campaign intended to show that the Arch Deluxe was made for mature palates by featuring children being disgusted by the burger's sophisticated flavors.

2023年6月10日 · What was the McDonald’s Arch Deluxe? Marketed as the ‘Burger with the Grown-up Taste’, the idea was to have a beef patty burger which wasn’t associated with children. Indeed, the advertising campaign for the Arch Deluxe rammed the message home with various images of kids shunning the ‘sophisticated’ product.

2020年1月31日 · With the Arch Deluxe, McDonald’s finally had an item specifically crafted for a more adult customer base. The company hoped the new burger would shed their reputation as a kid-centric eatery. They even labeled it as such, marketing the Arch Deluxe as the “burger with the grown-up taste.”

2025年3月20日 · The burger, known as the Arch Deluxe, was a bizarre creation marketed as an upscale burger for adults, and was even promoted with its own bottle of booze, dubbed the Deluxe Line Wine. And what's more grown-up than pairing your burger with a glass of wine?