2025年3月5日 · This Information Service is for anyone in the advertising industry who needs to know about advertising compliance. AdHelp gives you access to the ASA’s knowledge and expertise.

The Advertising Standards Authority (ASA) is New Zealand’s advertising industry regulator. We set the standards for advertising and support responsible advertising through education and a free consumer complaints process.

The Advertising Standards Authority (ASA) is an organisation that investigates breaches of advertising standards in New Zealand. The ASA provides a free complaints process for consumers about the content and placement of advertisements. In assessing complaints, the ASA apply the ASA Advertising Codes.

All advertising must be legal, decent, honest and truthful and respect the principles of fair competition, so that the public can have confidence in advertising. The Principles and Rules set out in this Code are the standards expected in all advertising.

TAPS was established by ANZA to assist advertisers, advertising agencies and the media to comply with the Advertising Standards Authority (ASA) Advertising Codes of Practice for therapeutic products and services. TAPS is a voluntary commitment to responsibility in marketing initiated by therapeutic brand-owners belonging to ANZA.

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The Association of New Zealand Advertisers (ANZA) is responsible for administering the advertising industry's voluntary system of pre-vetting all alcohol advertisements. The Liquor Advertising Pre-Vetting System was introduced at the time alcohol advertising on broadcast media was first approved.

Swimming Auckland is the Regional Sporting Orgainsiation (RSO) responsible for the development and encouragement of competitive swimming throughout the Auckland Isthmus in the area of Auckland City north of the Tamaki Estuary and as far north as Warkworth.

We publish all Complaints and Appeal Board decisions on our website for everyone to see. We include the original complaint, responses received (from the advertiser and the media companies) and the reasons for the Board’s decision. The voluntary compliance rate with our decisions is between 96-99%.

There are also food and nutrition policies to be aware of, including the Ministry of Health Food and Nutrition Guidelines for Healthy Children and Young People (Aged 2–18 years) and the Eating and Activity Guidelines for New Zealand Adults.