May 6, 2021 · The video is designed to showcase how Axe products "can transform an everyday walk into an amazing journey of attraction," according to the announcement. The "New Axe Effect" campaign is the brand's attempt to target open-minded Gen Z males.

Dec 4, 2007 · Last month, the consumer watchdog group Campaign for a Commercial-Free Childhood began a letter-writing push to Axe’s parent company, Unilever, accusing it of sexism and hypocrisy.

Mar 26, 2025 · Axe (Deodorant) ads feature products in categories including Deodorant, Colognes, Body Washes & Soaps, Creams & Lotions. You can connect with Axe (Deodorant) on Facebook, Twitter and YouTube.

Nov 7, 2011 · The “Axe Effect” is one of the most famous claim in the world. This so called effect is supposed to draw women in hordes to any male who has sprayed himself liberally with the Axe deodorant. The advertisements are very slick and usually display a normal male but with oodles of self-assurance as an Axe user.

Jun 14, 2022 · The Unilever-owned brand, known as Lynx in the UK, Australia and other countries, took a bold strategy to illustrate how Axe Dark Temptation delivers on the promise that it’s ‘as irresistible ...

Jul 22, 2024 · The shift in public perception towards advertising tactics has forced AXE to consider a more responsible marketing approach. In recent years, the brand incorporated long-form and “embedded” advertising strategies, including mock news segments that resonate better with an evolving audience.

The top 8 compilation of AXE funny commercials.For entertainment purposes in case, you feel bored and want to laugh with your friend and family.Feel free to ...

“New Axe Effect” strayed from the Unilever brand’s once problematic ethos by ditching the usual hordes of mindlessly obsessed women and showing how fun attraction can be when it’s mutual and not limited by gender. It signaled a new direction for the brand—and generated stronger sales growth than Axe had seen in nearly a decade.”

Apr 1, 2025 · Super Bowl Commercials: Axe has aired multiple high-profile ads during the Super Bowl, leveraging the event’s massive reach. “Even Angels Will Fall” (2011): A campaign featuring heavenly angels falling to Earth due to the irresistible scent of Axe. “Find Your Magic” (2016): A shift in branding that encouraged men to embrace their unique style and confidence rather …

Jan 28, 2016 · It's good to have your own thing, in this Super Bowl ad for Axe.Subscribe to the WSJ channel here:http://bit.ly/14Q81XyMore from the Wall Street Journal:Visi...