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At AYM, our clothes are designed and made in London. Our clothing is designed with women at the very heart of every decision we make. From the way the fabric feels, to how it holds the parts of the body that want to be held, and lightly drapes …

Workwear that actually works — For the office & beyond.

Our double layered dresses are sure to make you feel as good as you look. Radiate confidence whatever the occasion with AYM. Shop today!

The James Dress exudes versatility and timeless charm. Its reversible neckline offers two distinct looks—an elegant sweetheart or a chic high neck—while puff sleeves with elasticated wrists add a touch of playfulness and adjustability. A corset-style waist tie flatters your silhouette. Double-layered for a smooth, supp

AYM was founded by Alie Mackintosh; a designer with a passion for making clothing that is both beautiful and functional. Alie started the label in her final year of university from a box of scrap fabric she purchased for just £14.

We make clothing that empowers those who wear it and those who make it.

Take a look at all of our current trending products. Find out what independent women's clothing is currently popular.

Introducing the Paris Dress: your ultimate LBD. With its chic tulip-shaped silhouette and elegant V-front neckline, this mini dress exudes effortless sophistication with an edge. The double-layered design offers a sculpting, shapewear-inspired fit, while hidden pockets add a touch of practicality. Pair with opera glov

We make clothing that empowers those who wear it and those who make it.