To discover what matters most to B2B buyers, the consulting firm Bain analyzed scores of quantitative and qualitative customer studies. All told, it identified 40 discrete “elements of value,”...

What do your B2B customers value? Bain has identified 40 Elements of Value across five categories. To help B2B suppliers understand the spectrum of customer priorities, we analyzed scores of quantitative and qualitative customer studies that our firm had conducted for clients over three decades, examining what mattered most to buyers.

Discover the B2B Elements of Value to understand what drives business customer satisfaction and loyalty, enhancing your value proposition and strategy. What do your B2B customers value? Bain has identified 40 Elements of Value across five categories.

To develop this understanding and effectively incorporate experience into the value chain based on the needs of each customer, leaders can focus on six strategic priorities. Experience spans the customer life cycle, permeates the end-to-end value chain and ecosystem, and is manifested throughout the product’s lifetime and beyond.

What do your B2B customers value? Bain has identified 40 Elements of Value across five categories that can help companies improve their offerings or create new ones.

The B2B elements of value framework helps com-panies address that broader challenge. If they use modern survey techniques and statistical analysis to quantify all the elements on a consistent basis, they can learn what customers truly value and which as-pects of an offering merit investment. Executives can

4 天之前 · B2B leaders are accustomed to using technology to help them achieve profitable growth. Lately they’ve been looking at a technology that has the potential to accelerate sales transformations across the entire seller journey—gen AI.Gen AI can help drive outsized, profitable growth by boosting revenue generation, increasing …

2017年1月20日 · Ensure all marketing collateral, digital assets and sales scripts support the value proposition. So, employ The B2B Value Pyramid as a framework for identifying unique value and the full range of sales and marketing activities required to deliver it.

Introduction to B2B Value Propositions. 2. Understanding Your B2B Audience. 3. Crafting a Clear and Compelling Value Statement. 4. Aligning Value Propositions with Customer Needs. 5. Standing Out in a Competitive Market. 6. Communicating Value Through Marketing Channels. 7. Best Practices for Presenting Your Value Proposition. 8.

It's time for B2B companies to rethink their value chains. PwC offers six ways B2B companies can use customers’ experiences more deeply and use it to shape strategy. Learn more.