2024年4月16日 · The official debut logo of the oil and gas company appeared in 1920. Its central element was a shortened version of the new name – British Petroleum. The letters “BP” became the main and only detail of the brand name. They were enclosed in quotation marks, colored black, and placed on an absolutely white background.

Not confused by Blue Peter, which it's own acronym is BP. This updated shield logo was unveiled in late 1988 as part of a new corporate image. It would not be used until the next year. It features a lighter shade of green and the new image had more …

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2023年5月27日 · What would come to be known of as ‘BP Alphabet’ (AlphaBP Bold and AlphaBP Medium) was designed in collaboration with the legendary Swiss designer and typographer Adrian Frutiger. BP AlphaBold was created for the logotypes of various dividions, products and facilities.

Today, BP no longer stands for British Petroleum, but Beyond Petroleum. This symbolic name fully reflects the development of the corporation in the direction of the study, production, and active use of alternative energy and the latest types of fuel.

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We have retired the upstream/downstream business model that has served bp very well. In its place we have introduced a leaner, flatter structure, stripping away tiers of management and lowering the workforce towards a target of around 10,000 fewer jobs.

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