2024年4月16日 · What does the BP emblem mean? The modern BP emblem was named Helios after the solar deity from ancient Greek religion. It represents a sunflower consisting of a white center and three rows of petals: yellow, yellow-green, and green.

The company adopted a green sunburst logo known as the "Helios" symbol, created by American design firm Landor Associates, symbolising the sun's energy referencing the Greek god Helios, while being rebranded as BP ("Beyond Petroleum") plc.

2019年6月19日 · 2000年，英国石油公司BP为新logo花了很多钱。 据《每日电讯报》报道，只是设计logo，就花费了高达460万英镑，而换标的总成本在1亿3600万英镑（包括周边文具、制服和货车改装等品牌重塑的成本）。

2024年2月26日 · The BP logo is undoubtedly one of the most recognizable and iconic logos in the world. Known for its vibrant green and yellow color scheme, the logo has evolved over the years, adapting to changing trends and design influences.

2022年11月8日 · — British Petroleum (BP) is the most expensive logo rebranding of all time — The British multinational oil and gas company BP’s logo has evolved from a simple black-and-white wordmark to a...

2021年9月13日 · 英国石油公司(British Petroleum，简称BP)，BP由前英国石油、阿莫科、阿科和嘉实多等公司整合重组形成，是世界上最大的石油和石化集团公司之一。 该公司前身是创立于1908年的昂格鲁˙波斯石油公司(Anglo-Persian Oil Company)，1935年改为英(国)伊(朗)石油公司，1954年改称 ...

2024年3月22日 · 英国石油（BP）的LOGO采用了一朵以绿色为主体，由多个绿色与黄色叶片构成的花朵形状，中心部分为白色，整个图形酷似太阳花，代表能量和生态友好。 绿色代表可持续发展和环保，黄色传递出阳光和正能量，反映了公司在能源业务中寻求可持续和环保的路线。 LOGO上方的“bp”小写字母，以简约的无衬线字体展现，传递出公司友好、亲近的形象。 整体LOGO设计体现了BP公司在传统能源开发与环境保护之间寻求平衡的企业愿景。 文章所提到的信息和观点 …

BP p.l.c. provides carbon products and services. The company operates through Gas & Low Carbon Energy, Oil Production & Operations, and Customers & Products segments.

Find the bp style guide with brand assets such as logos, colors, fonts, and more.

Shape and Colors of the BP Logo: The original BP logo, also known as the “classic shield” logo, was designed by famous industrial designer Raymond Loewy. Introduced in 1979, it underwent a minor overhaul in 1989. A fairly lighter shade was adapted to adjust the corporate image to a more “greener” look.