Behavior Design is a new approach to understanding human behavior and how to design for behavior change. Based on the work of Dr. BJ Fogg , Behavior Design offers a comprehensive set of models and methods that work together to give you a …

Our team is the global authority in a new and systematic way to design for behavior change, an approach we call “Behavior Design.” This is a new way to: (1) think clearly about human behavior and (2) design solutions that create lasting change. Why we created Behavior Design

The Behavior Wizard expands the Behavior Grid and the Fogg Behavior Model by combining our best work into one easy-to-use solution. While the Behavior Wizard is a past project we are no longer updating, it is still a very popular one that we invite you to explore.

While our research has moved on from persuasive technology to focus on designing for healthy behavior change, we believe it is important to continue to highlight the ethical contributions in the field of Persuasive Technology so that those who are responsible for designing persuasive technologies can do so in an ethical way.

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Two pilot tests confirmed that (1) climate change professionals need more guidance in behavior change and (2) our behavior design methods helped them be more confident in their projects. We will further improve this training and then seek to scale it, measuring the impact all along the way.

We will do this using our skills in Behavior Design. That means research, design, testing, and iteration. After we show that a new program works (with Stanford students, for example), we will then use Stanford's resources to scale the program beyond campus.

As a lab team, we've compiled over 200 techniques for upregulating positive emotion (the largest collection ever). We are now exploring, through design and research, how to match people with the best techniques. For example, our lab just began offering a 20-minute online training program for the general public.

Screentime Genie uses principles of behavior design to match users with customized sets of solutions that are contextually relevant to the platforms they use, proportionate to the time they have available to invest, and the most effective based on available research.

The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and a Prompt. When a behavior does not occur, at least one of those three elements is missing.