Blue Ocean Strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It provides a systematic approach to making the competition irrelevant.

2025年3月1日 · In reality, most of the ocean has no color at all. Although blue light waves can penetrate deeper than the longer light waves of warmer colors, little light falls beyond 656 feet below sea level. Beyond 3,280 feet below sea level, no light shines at all, and yet the average depth of the ocean is around 12,000 feet, meaning most of the water is ...

Unlike the "red ocean strategy", the conventional approach to business of beating competition derived from the military organization, the "blue ocean strategy" tries to align innovation with utility, price and cost positions.

2022年6月30日 · Blue ocean is an entrepreneurship industry term created in 2005 to describe a new market with little competition or barriers standing in the way of innovators. The term refers to the vast "empty...

2025年3月4日 · When sunlight hits the ocean, the different colors of the solar spectrum are either absorbed or scattered by water molecules and other particles. Water absorbs colors in the red part of the light spectrum and reflects the blue part, which is why we perceive the ocean as blue.

Why is the ocean blue? People have wondered this for hundreds of years. One idea is that it reflects the sky. And it does—on the surface. From the coast, it may appear a deep blue on a sunny day. Or gray when it’s stormy. Or even turn a brilliant pink during sunrise or sunset. But if we sink below the surface, the blue color remains.

Blue Ocean Strategy is a strategic business framework in which companies achieve superior market positions by creating new and uncontested market spaces (aka “blue oceans”) instead of competing in existing and competition-saturated markets (aka “red oceans”).

Blue oceans denote all the industries not in existence today —the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. There is ample...

2024年3月20日 · Blue Ocean Strategy is about reconstructing market boundaries to break from the competition and create blue oceans. The challenge is to successfully identify, out of the haystack of possibilities that exist, commercially compelling blue ocean opportunities.

A website dedicated to understanding the ocean, sea life, rivers, geographic wanders, sailing, and exploring the wonders of the deep blue sea.