"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...

2020年5月21日 · Nike was staggered by the results of Bo Knows, which helped them leap over Reebok to become the top athletic shoe company.

2021年5月10日 · If you lived through the late 80's/early 90's, you know there was nothing like Bo Jackson. He was a force on the football and baseball fields. He was marketed everywhere. This is one of his Nike...

Original Bo Knows ad from 1989. It features Bo Jackson and another Bo: Bo Diddley, a legendary rhythm and blues guitarist and vocalist. It also features a cast of all star athletes...

2022年1月29日 · Some athletes and celebrities are perfect fits for a marketing campaign. None, however, took over pop culture and arrived at the quintessential moment quite like Nike's "Bo Knows" commercial. Nike's advertisement for a brand new cross-training shoe would feature two-sport megastar Bo Jackson as its focal point.

Bo Jackson, the legend. This is a really entertaining, minute long commercial. Bo knows everything. Sorry, Sonny, it's Bo knows, not "Bono's".

2022年11月2日 · If you know who Bo Jackson is, then you know “Bo knows,” and the pop-culture moment surrounding his ubiquitous ‘80s Nike ad campaign.

2019年7月17日 · Remember Bo Knows? This is the story behind the Nike campaign that transformed a multisport phenom into one of the world's most recognizable athletes.

1989年9月29日 · “Yo, Bo, smile,” said a young fan aiming a camera at Bo Jackson as the Kansas City Royals’ outfielder emerged from the dugout before a game at Anaheim Stadium. A crowd gathered as Jackson...

2022年11月3日 · An unlikely spokesperson, who Pearlman describes in the book as “still struggling with stuttering” and as “largely void of charisma,” Nike took full advantage of Jackson’s star power in the late ’80s and early ’90s, running a campaign called “Bo Knows” that ended up becoming one of its most iconic.