Elsie the Cow is a cartoon cow developed as a mascot for the Borden Dairy Company in 1936 to symbolize the "perfect dairy product". [1] Since the demise of Borden in the mid-1990s, the …

Elsie the Cow has been Borden Dairy's beloved mascot and spokescow since 1936. Click here to learn all about her rich history.

Home chefs and nostalgia lovers alike seek out kitchenware adorned with Elsie’s face, be it milk bottles, plates, or mugs. Original magazine ads, especially from Elsie’s earlier days, offer a …

In 1936, Elsie the Cow was introduced as the Borden brand’s mascot. Elsie was an advertising fixture throughout the 1940s and was officially trademarked in 1951. Elsie became an …

More than just a “spokes-cow,” Elsie helps us see more clearly the important role consumers play in what they’re sold and how it’s marketed. Saige Jedele, associate curator at The Henry Ford, …

Elsie became the spokescow for Borden ever after. The Birth of the Live Elsie. By 1939 Elsie had made her debut in national consumer magazines and had been quickly adopted by all the …

1999年8月31日 · The memorable invention was condensed milk, though most of us are more likely to think of its symbol, Elsie, the Borden Cow. Before Borden, milk was a child's food, …

In 2000 she was voted one of the ten most outstanding marketing mascots of all time, and today her face adorns the packages of Eagle Brand Condensed Milk (Borden’s original product), …

A focused examination of Borden’s introduction of Elsie, as well as the company’s extensive exhibit at the 1939 World’s Fair, reveals how this well-known dairy cow can be seen as both …

2019年12月13日 · Elsie’s persona—a distinctly feminine country cow, bemused by the sights of the big city—stood in contrast to the main attraction of Borden’s pavilion, the Rotolactor. This …