The Coalition for Better Ads has leveraged consumer insights and cross-industry expertise to develop and implement new global standards, the Better Ad Standards, for online advertising that address consumer expectations.

The Coalition’s Better Ads Standards identify the ad experiences that fall beneath a threshold of consumer acceptability and are most likely to drive consumers to install ad blockers. More than 150,000 consumers have participated to date in the Coalition’s research to develop its set of Better Ads Standards.

More than 25,000 consumers rated 104 ad experiences for desktop web and mobile web. The Coalition’s research identifies the ad experiences in both North America and Europe that ranked lowest across a range of user experience factors, and that are most highly correlated with an increased propensity for consumers to adopt ad blockers.

2023年7月27日 · To address this issue, the “Acceptable Ads” idea creates a framework that promotes non-intrusive, relevant, and user-friendly ad experiences. This detailed guide will explain what Acceptable Ads are, what they are good for, what the CBA’s standards are, and how publishers may effectively apply these advertising formats.

2021年11月2日 · The Coalition's Better Ads Experience Program certifies publishers and ad experience vendors that voluntarily comply with the Better Ads Standards. The Program's online register of certified companies helps advertising partners identify entities that apply the Standards.

The Coalition for Better Advertising Dispute Resolution Program is an independent dispute resolution program for participants of the Better Ads Experience Program, an initiative of the Coalition for Better Ads (CBA) to improve the online advertising experience for consumers.

2024年7月18日 · The CBA will conduct additional research in 2024 to update its Desktop and Mobile Web Standards, addressing aspects like pop-up ads, sticky ads, feed ads, animated ads, and ad density.

2023年3月1日 · As the name says, the Coalition for Better Ads, or CBA, is a group intent on improving digital ads, including video. It includes key digital advertising stakeholders like the Interactive Advertising Bureau, the World Federation of Advertisers, and major companies like Google, Facebook, Procter & Gamble, and Unilever.

The Coalition for Better Ads has developed global Better Ads Standards for desktop web and mobile web, based on comprehensive research involving more than 66,000 consumers. The CBA methodology chosen has several advantages over competing approaches. 1. The Coalition’s research identifies the ad experiences that

The Coalition for Better Ads (“CBA”) will launch a Better Ads Experience Program (“Program”) to improve the online advertising experience for consumers and promote marketplace adoption of the Better Ads Standards (“Standards”). The Program will be operated and managed by the CBA.1 Participation in the Program will be voluntary.