Ideal Toy Company was an American toy company founded by Morris Michtom and his wife, Rose. During the post–World War II baby boom era, Ideal became the largest doll-making company in the United States.

CBS Toys is a toy company that produced Sesame Street toys from 1973 to 1984, under a number of labels, including Child Guidance, Gabriel, Gym Dandy, Wonder and Ideal. In 1978, CBS Toys acquired Questor, which had been producing …

CBS Toys is a former brand of toys. CBS Inc., the parent company of the television network by the same name, began investing in the toy market beginning in the mid 1960s, with the acquisition of other toy manufacturers. This began with the acquisition of Creative Play Things in …

Shop a unique selection of CBS vintage toys like Rub A Dub Doggie, classic Sesame Street figures & more collectibles. Perfect for nostalgia and collectors!

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When CBS Toys acquired Questor (and its Child Guidance label) in 1978, the company continued to produce Questor's line of Sesame puppets, under the Gabriel Toys/Child Guidance label. The lineup of six characters included Big Bird , Oscar the Grouch , Ernie , …

Talking Big Bird is a plush Big Bird toy made by CBS Toys in 1980, under the Gabriel and Child Guidance labels. When a ring on his back is pulled, Big Bird says four phrases including: "Want some birdseed?" "I live on Sesame Street!" "I love you very much!" "Hi! I'm Big Bird!" By pushing a …

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Grab these hot toys before they’re sold out. Toy Insider Editor-in-Chief Marissa Silva joined CBS News to show off the hot toys that kids are asking for this holiday season.