Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid - or simply "max. CPC" - that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid adjustments, or using Enhanced CPC). Your max.

Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid – or simply 'max. CPC' – that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid adjustments or using enhanced CPC). Your max.

CPC bids on your behalf, with the goal of getting you the most clicks possible within that budget). With manual bidding, you'll set one maximum CPC bid for an entire ad group, but can also set different bids for individual keywords. When your Max. CPC may be exceeded: If you use the following features, your actual bid may be higher than the Max.

Your actual cost-per-click (actual CPC) is the final amount you're charged for a click. You're often charged less -- sometimes much less -- than your maximum cost-per-click (max. CPC) bid, which is the most you'll typically be charged for a click. Actual CPC is often less than max.

Cost-per-click (CPC) The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they're advertising.

You can find your average CPC amounts in the "Avg. CPC" column in Campaigns. For Hotel Ads, the Avg. CPC may at times be higher than Max. CPC because the Max. CPC is multiplied by the number of nights in the itinerary. For example, if Max. CPC is set at $2, then the most that a click will cost for a 1-night stay is $2.

Select Manual CPC from the drop-down menu, and check the Enable Enhanced CPC option. When you choose ECPC, Google Ads automatically sets your ad rotation setting to "Optimize", even if it's currently set to "Do not optimize". Select Save. Read about creating a portfolio bid strategy to create a portfolio bid strategy for ECPC.

With Manual CPC, you bid a fixed amount for a click on your hotel ad. With CPC%, you bid a percentage of the total hotel price per night (including taxes and fees). With CPC, your base bid is your auction bid before any bid adjustments are applied. Benefits. Optimize your bid for a wide variety of inventory.

Traffic-source dimensions provide information about the origins of your traffic, how users arrive on your site or app, and your marketing efforts.

Source: Every referral to a web site has an origin, or source. Possible sources include: “google” (the name of a search engine), “facebook.com” (the name of a referring site), “spring_newsletter” (the name of one of your newsletters), and “direct” (users that typed your URL directly into their browser, or who had bookmarked your site).