2024年2月15日 · In particular, as the number of shoppers buying online grows, the amount that CPG brands spend on digital advertising has been growing. CPG brands spent about $39.50 billion on digital ads in 2023 and experts say this number could grow by 12.9% in 2024. CPG brands hold 15% of total digital ad spending. Notable CPG Product Categories for 2024-25

2024年6月30日 · The CPG (Consumer Packaged Goods) market is now worth $2.29 trillion in 2024. This figure is expected to grow to $3.17 trillion in 2032 with a forecasted CAGR of 4.1%. And small CPG companies reported higher revenue growth compared to large manufacturers. Check our list of growing CPG startups disrupting the industry.

2024年12月3日 · Second, legacy CPG companies are launching entirely new brands. Procter & Gamble’s EC30 is one example of this increasingly common strategy. Originally launched on Indiegogo with the name “DS3”, EC30 is an eco-oriented brand of dissolvable, solid-form soaps and cleaning products. EC30 is a DTC brand under Procter & Gamble.

2024年9月16日 · What they do: Athletic Brewing is a brand of non-alcoholic craft beer. The company’s product line includes 6 styles of beer, including IPA and lager. The brand also recently expanded into the seltzer category. 3. Oura. 5-year search growth: 473%. Search growth status: Exploding. Year founded: 2013. Location: Oulu, Finland. Funding: $148.3M ...

2024年11月26日 · Kettle & Fire is a bone broth brand creating products suitable for the keto diet. Search growth for “Kettle & Fire” has increased by 76% in 5 years. It turned over $3 million in its first year, and has continued to grow. The DTC food market is projected to be worth over $195 billion by 2031. 5. Competition Within Categories Heats Up

2025年2月23日 · Truly Beauty is one brand that’s recently leveraged TikTok to build their DTC skincare business. Search volume for “Truly Beauty” has jumped more than 433% in the past 5 years. Between 2020 and 2021, the brand gained 1 million followers on TikTok. As of early 2024, they’ve grown their following to 2.3 million.

2024年3月11日 · The DTC baby food brand Yumi offers a weekly subscription plan. With all those benefits, it’s no surprise that the DTC model is popular with investors. In fact, 70% of CPG brands that receive VC funding have a DYC component. Another common aspect of DTC food startups is a focus on underserved markets. Strict diets are a perfect example.

2024年7月5日 · What they do: Tru Fru is a chocolate-covered fruit snack brand that offers frozen (Hyper-Chilled) and shelf-stable (Hyper-Dried) options. The fast-growing snack brand increased sales by 104% in 2023 to over $84 million in revenue. 5. Ryze Superfoods. 5-year search growth: 5,700%. Search growth status: Regular. Year founded: 2019

2024年2月20日 · Minimalism is making its way into CPG brand designs, too. Chicken of the Seas recently rebranded to create a logo with a minimalistic typeface and a flatter design for product packaging. The old packaging (top) was fairly busy in comparison to the new design (bottom). Several beer brands are also adopting minimalist branding.

2024年1月23日 · CPG company; Fashion brand; Hospitality business; Retail store; Tech platform; Healthcare network; While you can use Kantar’s data for a variety of marketing and business development initiatives, the company’s qualitative NeedScope solution makes it a good choice when working on brand or product development.