In this blog, we’re going to guide you. We will discuss the basic steps for CPG packaging. 1. Establish brand consistency in the market. 2. Grabs attention and makes a great first impression. 3. Brings like-minded customers & brands together. 1. Colors and Emotions. 2. Typography and Brand Voice. 3. Visual Storytelling: 4. Authenticity and Trust.

If you’re just getting started with CPG packaging, this guide will assist you through the ABCs of CPG package design. Here we will uncover basic CPG terms, factors, tips, trends, strategies, case studies, and guidelines.

At SmashBrand, through CPG package design testing, our packaging design methodology increases a brand’s confidence in product performance while lowering the retailer’s risk when investing in your company. Here’s how we do it. The first step to packaging design begins with the consideration of both brand identity and brand equity.

2025年1月23日 · What is CPG packaging design? Consumer Packaged Goods (CPG) packaging design refers to the process of creating packaging for products that are sold quickly and at relatively low cost, such as food, beverages, toiletries, and other consumables. Effective CPG packaging not only protects the product but also attracts consumers and communicates the ...

2024年2月7日 · The design elements, from color schemes to typography, are not just visual cues but also convey key messages about your brand’s identity and values. In this guide we’ll break down all the key elements that you’ll need to consider when creating CPG packaging designed to …

2024年12月18日 · What is CPG packaging design? CPG packaging design is really an umbrella term because there are so many activities involved – conceptualization, design, material selection, and production. The process involves designing the overall look and feel of a product’s packaging, including its shape, size, color, typography, and imagery.

2023年11月7日 · When it comes to consumer-packaged goods (CPG), data-driven design powerfully influences the consumer experience. It starts with gathering granular consumer data—everything from buying patterns to emotional responses to packaging aesthetics.

How does effective CPG packaging design influence customer retention? 1. Build customer loyalty; 2. Repeated Customer; Top 10 tips for creating appealing CPG packaging design. 1. Understand Your Target Audience; 2. Keep It Simple; 3. Be Authentic; 4. Keep It Functional; 5. Consider Sustainability; 6. Tell a Story; 7. Differentiate from ...

2024年7月22日 · To help you create catchy consumer packaged goods (CPG) designs, I’ve gathered insights from Mike that you won’t want to miss — as well as CPG design tips and real-life CPG branding examples to serve as inspiration.

As an emerging or challenger CPG brand, getting your packaging design and brand messaging right makes the difference in the aisle. This guide to CPG packaging design will help you find and communicate your value to your audience through your front panel.