CPG KPIs help dictate your future brand strategy as you can identify areas where a brand is strong and weak. CPG key performance indicators provide CPG companies with valuable insights into their marketing campaigns and supply chain management to ensure maximum profitability, customer loyalty, and an understanding of where and how to grow.

2024年10月10日 · What are some important CPG data analytics KPIs? Key performance indicators (KPIs) are essential to understanding the success of your brand’s data analytics. Here are some critical KPIs:

Discover the top metrics that enable CPG companies to evaluate their performance across key business areas, including sales, marketing, and supply chain. Tracking the right KPIs is key to making informed decisions and driving growth in a highly competitive industry.

2019年9月16日 · Developing a sales report for CPG industries can seem like a complex, time-consuming task, but some approaches can simplify the process. One option is zero-in on the specific KPIs, as we’ve outlined above. Another approach is to leverage visualization tools that automatically track essential data points, through a platform like Bedrock Analytics.

The KPIs for CPG depend on the channels sold. If sold direct-to-consumer, the top metrics I track include: Marketing spend; Message engagement rates (email, social views, social shares, hashtags, etc); Click throughs; Conversions; Average Order Value; Cost per click; Cost per visitor; Cost per order; Cart abandon rate; Cancels/Declines/Returns ...

2025年2月4日 · Unlock growth potential with the 5 key KPIs every emerging CPG brand needs to monitor. Learn how metrics like gross margin, velocity, and cash conversion cycles drive profitability and scalability.

Key KPIs for CPG startups include gross margin, sales velocity, customer acquisition cost (CAC), return on advertising spend (ROAS), and customer satisfaction. These metrics provide actionable insights into financial health, market performance, and customer engagement.

A tangible Key Performance Indicator (KPI) refers to a quantifiable metric that provides concrete and measurable insights into the performance and success of a CPG product or related business activities.

These KPIs offer a comprehensive view of various aspects of the Consumer Packaged Goods (CPG) industry, including sales performance, customer engagement, innovation, and sustainability.

KPIs help CPG companies become more profitable in three main areas: All CPG facilities should measure these attributes, in priority order: No higher priority should ever be sacrificed to satisfy a lower-level priority.