How are CPG companies positioning themselves for long-term success? These six strategies show the way. Many consumer packaged goods (CPG) companies are increasingly execution-focused as they plan to stimulate stagnant volumes and lure back budget-constrained consumers.

2024年6月11日 · In short, the traditional CPG formula has been buffeted by four megatrends, which are set to strengthen in the decade ahead (Exhibit 3): macroeconomic slowdown, consumer fragmentation, and the mass-merchant squeeze, which have collectively undone CPG’s traditional approach to brand building and growing with mass merchants

Amid a steep drop in shareholder returns, CPGs urgently need to regain lost ground and accelerate their digital transformation. CPGs can do this by rethinking their growth algorithm, reinventing themselves to achieve continuous productivity gains, and redefining an AI-led and technology-driven model.

Every CPG company needs a concrete strategy to help address six challenges that the pandemic has created or accelerated: 1. Reclaim strategic differentiation. 2. Devise a technology-enabled ESG strategy to help create value for all stakeholders. 3. Target direct consumer relationships using the abundance of available data. 4.

2025年2月28日 · Shaping the CPG future: Adapt to thrive. The CPG industry is at a crossroads. Electrification, digital transformation, and circularity are not just trends but strategic imperatives for differentiation and long-term success. Sustainability-marketed products drive about one-third of CPG growth despite making up just 18.5% of the market. CPG ...

2020年7月30日 · After 40 years of outperformance enabled by a widely used five-part success model, the global consumer packaged goods (CPG) industry struggled to grow over the last decade. Why? Because 12 disruptive trends have diluted …

2022年8月27日 · Financial success is not enough. CPG companies need to embrace what we call 360° Value. This means looking beyond short-term financials to understand what generates enduring, long-term, sustainable value in a world where people are more empowered than ever to choose the companies with whom they engage.

1 天前 · EY Future Consumer Index shows CPG must focus on relevance and differentiation. Learn more. ... AI offers a game-changing opportunity to optimize innovation, reduce time to market and increase success rates. By leveraging AI, brands can ensure consumer-centricity, eliminate inefficiencies, and maximize relevance – turning R&D investments into ...

2024年12月2日 · Implementing profitable revenue growth management requires a long view that goes beyond unsustainable quick-win tactics. By adopting a revenue and profit-focused approach, CPG companies can build resilience in a competitive market and maximize profitability. Here are six strategies that commercial teams can implement to drive success:

2025年1月9日 · Discover how to futureproof your CPG business in 2025 by centralizing expertise, leveraging AI, building resilient ecosystems, and putting people first.