2018年7月28日 · Thrilled to share the madness! Here's our new commercial for CEAT, that puts the viewer right in the middle of the action...

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As part of the newly launched campaign, CEAT has leveraged its decade long association with TATA IPL Strategic Timeout to deliver its brand message. The CEAT Strategic Timeout board has been transformed in line with the new positioning and will continue to remain so throughout this TATA IPL season.

Tyre maker Ceat has announced a shift in its communication identity for the strategic timeout announcements in the IPL 2024. The new strategy positions Ceat as the ideal companion for exploration, reinforcing the brand's commitment to consumer engagement and shared passion.

Through targeted online ads and social media interaction, CEAT’s digital marketing strategies resonate with modern consumers, showing responsiveness to their needs. Advertising Campaigns and Their Impact

2023年3月31日 · CEAT, India’s tyre manufacturer company has launched its new TVC for its four-wheeler SUV tyre range. The film features Rohit Sharma, and two young players, Shreyas Iyer and Shubman Gill - with all three of them featuring in somewhat different roles in the new advert.

2024年5月16日 · The CEAT Strategic Timeout board has been transformed in line with the new positioning and will continue to remain so throughout this TATA IPL season. The board colours changed from the traditional blue to integrate the campaign colours along with an interactive QR code that sparked curiosity inviting consumers to scan the code and unlock the ...

2024年5月16日 · CEAT has a range of high-performance tyres including Y rated tyres for speed and all terrain tyres that are designed to provide consumers with ultimate control and confidence on every journey. As part of the newly launched campaign, CEAT has leveraged its decade long association with TATA IPL Strategic Timeout to deliver its brand message.

2021年7月14日 · ‘The Superior Grip’ SUV Tyres ads urged India to replace their blind superstitions like using ‘nimbu mirchi’ in the vehicle for protection, with a more reliable solution of using safe, sturdy CEAT tyres for journeys, especially on rough terrains. This was one bold campaign where it was about directly challenging the age-old beliefs of ...

2022年12月9日 · CEAT Tyres has launched its new campaign featuring Aamir Khan showcasing the 5-star BEE (Bureau of Energy Efficiency) rating received for its premium tyres - SecuraDrive, SportDrive and CrossDrive AT. Conceptualised by Ogilvy India, the TVC talks about how most youth are looking for stylish tyres which give their ride a masculine, cool look.