Many breakfast cereals – from companies like Kellog's, Nestle or General Mills – come with a prize in the box, like a toy or smaller item, offered as incentive to buy the product. As technology advanced, so did the prizes; from action figures to toy cars and puzzles to, later on, music CDs or computer games.

Covers presented at Cover Browser are republished within a fair use context. Each gallery's images are © by their artist, photographer or publisher. Labs | Note buying via eBay results in a commission

Covers presented at Cover Browser are republished within a fair use context. Each gallery's images are © by their artist, photographer or publisher.

Covers presented at Cover Browser are republished within a fair use context. Each gallery's images are © by their artist, photographer or publisher.

Covers presented at Cover Browser are republished within a fair use context. Each gallery's images are © by their artist, photographer or publisher. Labs | Note buying via eBay results in a commission

Covers presented at Cover Browser are republished within a fair use context. Each gallery's images are © by their artist, photographer or publisher.

Covers presented at Cover Browser are republished within a fair use context. Each gallery's images are © by their artist, photographer or publisher.

Covers presented at Cover Browser are republished within a fair use context. Each gallery's images are © by their artist, photographer or publisher. Labs | Note buying via eBay results in a commission

A cover gallery for the comic book Smash

Book covers presented at Cover Browser are republished within a fair use context. Each gallery's images are © by their artist, photographer or publisher.