Field-tested clinical study marketing and media outreach strategies that speed your enrollment. WCG’s Study Advertising solution gives you the media resources and clinical trial marketing expertise necessary to keep participant recruitment on schedule.

Here, we’re going to look at some of the most common platforms for your trial advertising, and show some examples for each one. We’ve also got some best practices for each, and a list of general best practices to follow in your marketing strategy as a whole.

2023年5月8日 · In this comprehensive guide, we will walk you through creating the ultimate clinical trial website and supporting digital marketing campaigns, touching on every aspect from branding and naming your trial to implementing SEO and social media strategies.

Clinical trial marketing is a great approach to build awareness, reach your recruitment goals on-time, and kickstart a patient-centric experience where your participants feel valued and seen right from their first interaction with your trial.

→ Discover the underlying marketing principles behind the best-performing clinical trial recruitment ads → Learn how to tailor your message for each platform

2023年8月11日 · Social media has revolutionized the way we recruit for and advertise clinical trials. Instead of relying on traditional methods, we can now conveniently reach out to a global audience, increase interactions, accelerate enrollment, and boost retention rates.

2024年12月22日 · Effective patient recruitment marketing techniques can vary depending on the specific goals, target audience, and resources of a clinical trial or healthcare organization. However, here are some commonly used and effective techniques:

Clinical trial marketing—to reach prospective patients, referring doctors and the public—does face significant barriers. Examples of some (but not all) of the key communications challenges include: EXTERNAL: Lack of awareness, misconceptions and negative perceptions.

To work past these roadblocks and achieve proper patient recruitment, clinical research organizations (CROs) need to increase their clinical research marketing efforts to boost the awareness of available programs that are actively enrolling patients in clinical trials.

How do you run an effective digital marketing campaign for a clinical trial? Use this guide to research, strategize, and plan.