New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by the Coca-Cola Company in April 1985. It was renamed Coke II in 1990, [1] and discontinued in …

Coke 2 could refer to: New Coke, the reformulation of Coca-Cola introduced in 1985 and renamed "Coca-Cola II" in 1992; Coca-Cola C2, a low-calorie version of Coca-Cola introduced in 2004 …

2014年7月29日 · The story of New Coke is an oft-recited parable in the marketing world. Scared by Pepsi's rise and the success of the "Pepsi Challenge," Coca-Cola retooled their formula …

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To hear some tell it, April 23, 1985, was a day that will live in marketing infamy. On that day, The Coca‑Cola Company took arguably the biggest risk in consumer goods history, announcing …

Coke, more commonly known as New Coke from its original packaging, was introduced by The Coca-Cola Company on April 23, 1985 as a reformulation of the company's flagship soft drink. …

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