The consumer decision journey | McKinsey - McKinsey & Company
Jun 1, 2009 · Consumers are moving outside the marketing funnel by changing the way they research and buy products. Here's how marketers should respond to the new customer journey.
explores the new consumer decision journey model and describes how marketers can use it to communicate with consumers at key stages in the decision-making process. Find the exhibit …
聊聊消费者旅程图（customer journey map） - 知乎专栏
Aug 24, 2021 · 翻译过来就是：用户是否有需求，以及这个需求是否为真需求？ 我不停挠头，冥思苦想，于是采用了情景调查contextual design的方法，去挖掘用户需求。 （什么是情境调查？ …
Customer journey models [McKinsey model & RACE Framework] …
Jul 22, 2021 · McKinsey's consumer decision journey model helps you identify the moment of purchase, while the RACE Framework helps you build a strategy to get there. Use these …
聊聊消费者旅程Consumer Journey - 数英
Nov 16, 2023 · 消费者旅程（Consumer Journey）又称顾客旅程（Customer Journey），是指当消费者在购买某种产品服务时，其经历的全部流程和各个环节，包括了从意识到自身需求，通 …
塑造消费者决策新旅程 – McKinsey Greater China
Nov 25, 2024 · “漏斗”模型是指消费者对已知的品牌不断遴选，然后做出购买决策。 而我们的新模型增加了消费者利用新技术对产品和服务进行积极评估的环节，因此可以随时改变购买需求。 …
The consumer decision journey: A literature review of the foundational ...
Dec 1, 2021 · The consumer decision journey model has become increasingly important to understand consumer decision-making processes. Although the term originally emerged with …
journey to engage with, influence, and empower consumers at every stage. Understanding the journey, the opportunities that exist within each stage, and how consumers interact during and …
什么是消费者旅程（Consumer Journey）？ - 知乎
消费者旅程（Consumer Journey）也称为客户旅程（Customer Journey），站在客户的立场上，详细了解产品或服务互动时的体验。 客户旅程描绘是 体会 客户在使用产品或服务时所经历 …
Consumer Journey漫谈（1）——潜客阶段 - 人人都是产品经理
Jan 3, 2025 · 消费者旅程（Consumer Journey）是理解客户行为和优化运营策略的核心工具，其结构通常包含从认知到忠诚的完整路径。 目前，业内常见的模型包括阿里的AIPL模 …