2019年8月6日 · Content marketing is the planning, creating, distributing, sharing, and publishing of content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more.

2017年8月2日 · Content is king when it comes to marketing. Learn how to build a strategy, create engaging content, and track your progress using this ultimate guide.

2013年3月12日 · Content repurposing, sometimes called content recycling, is re-using existing content and presenting it in a new format to expand its reach and lifespan. As you create new content, you can plan for a variety of different ways to share a …

2015年1月29日 · These days, sharing content on social media is a no-brainer for brands. Whether you’re looking for a strategy refresh or trying out the channel for the first time, this post is your guide to the different types of social media content, what works best, and how it …

2020年4月24日 · You’ll learn a few things through this process, including how to upload content and media, how to manage that content once it’s been uploaded, and how to effectively structure your site. It’ll also teach you how to get around a content management system.

2022年4月11日 · The HubSpot Blog’s 2023 Content & Media Strategy Report [Data] Discover data from 600+ media and content strategists about their top tactics, challenges, and opportunities in the new year and beyond.

2013年10月3日 · A content creator is someone who consistently creates content on a specific topic or for a particular audience. This content can be entertaining, helpful, or educational; written, visual, or auditory.

2014年12月29日 · When content creators, social media managers, writers, and other team members are aligned on goals such as brand awareness, lead generation, or customer engagement, they can produce content that consistently supports these aims.

2015年6月10日 · The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Here are some scenarios to demonstrate the mechanics.

2014年5月12日 · Content mapping allows you to create highly targeted, personalized content at every stage of the buyer’s journey, helping to nurture leads and prospects toward a purchase decision. In this post, I’ll show you what a content map …