The Shell Directional Policy Matrix (DPM) is another refinement upon the Boston Consulting Group (BCG) Matrix. Along the horizontal axis are prospects for business sector profitability, and along the vertical axis is a company’s competitive capability.

2024年12月12日 · What is the Directional Policy Matrix (DPM)? The DPM is a sophisticated alternative to the Boston Consulting Group (BCG) Matrix. While the BCG Matrix evaluates products based on market growth and market share, the DPM provides a more detailed analysis by considering broader factors under Industry Attractiveness and Business Competitive Position .

The Directional Policy Matrix (DPM) is a framework which can be used to classify and categorise an organisation’s business activities in terms of its strengths, capabilities or market position, and the way it perceives markets to be attractive. The basic structure of …

2021年11月16日 · 定向政策矩阵(Directional Policy Matrix，指导性政策矩阵，简称DPM或DP矩阵)定向政策矩阵是由荷兰皇家壳牌集团开发的一个业务组合计划工具，为深入分析各业务单元提供了基本的途径和方法。

定向政策矩阵(dpm)是由荷兰皇家壳牌集团开发的—一个业务组合计划工具，用于多业务公司的总体战略制定。 与通用矩阵相比，选取的量化指标不同，定向政策矩阵更直接细化业务组合，并采取星级评定的方式尽可能的量化指标，以达到业务分区的真实性。

2021年11月16日 · 定向政策矩陣(Directional Policy Matrix，指導性政策矩陣，簡稱DPM或DP矩陣)定向政策矩陣是由荷蘭皇家殼牌集團開發的一個業務組合計劃工具，為深入分析各業務單元提供了基本的途徑和方法。

The Directional Policy Matrix (DPM) is a tool for helping you determine what your preferred segments are. In completing a DPM you understand what you should invest in and the direction your organisation should take.

2022年3月19日 · The Directional Policy Matrix (DPM) is a framework that organizations can use to classify and categorise their business activities in terms of their strengths, capabilities or market position, and the way they perceive markets for attractiveness.

2024年7月14日 · Shell’s Directional Policy Matrix (DPM) is a strategic tool that analyses and categorises businesses or products based on market attractiveness and competitive position. It helps organisations decide on resource allocation, investment, and strategic direction.

2019年2月25日 · The Directional Policy Matrix (DPM) is a tool for helping you determine what your preferred segments are. In completing a DPM you understand what you should invest in and the direction your organisation should take.