国内DTC品牌需要的是 从顶层设计到推动落地的完整方案，从消费者洞察、产品迭代、数据分析到用户运营，从而实现品牌出海的目标。 说起跨境行业这两年大热的概念，“DTC”肯定是绕不过的一个词。 不仅联合利华、宝洁、欧莱雅等巨头纷纷 收购或孵化DTC品牌，Nike和Adidas也一前一后启动了品牌DTC战略。

2024年10月2日 · The Direct to Consumer (DTC) model is a business approach where brands sell products directly to customers, bypassing traditional retail channels. This method allows brands to maintain control over their sales, marketing, and customer experience.

2024年2月12日 · Direct to consumer (DTC) is a retail model where brands sell directly to new customers. It skips the wholesale middlemen and eliminates the need to join forces with big retail brands and brick-and-mortar stores.

2020年3月31日 · Over the past decade, a new breed of “direct-to-consumer” startups including Warby Parker and Casper helped forge a new business model. But lately that business model is faltering as the...

2020年10月16日 · Direct to consumer, D2C, or DTC stands for a retail business model which eliminates any intermediaries. In other words, brands that implement the DTC business model sell their products directly to customers, thus obtaining control over the entire sales process.

2022年5月27日 · 牟家和：DTC的英文翻译是Direct-to-Consumer，指直接面向消费者的品牌，以消费者为终端进行生产、销售、营销传播、售后服务和体验等活动，整个运营模式更加高效、灵活。 DTC实质上就是品牌通过网站、社交媒体等自有渠道，不依赖中间商，直接面对消费者进行推广的意思。 知家：DTC是如何兴起的？ 牟家和：DTC兴起的直接因素，得益于互联网的发展，消费者购物习惯由线下转移到线上。 由于中间不通过第三方渠道，这些品牌售价往往偏低，与此 …

2023年7月18日 · DTC is an established retail sales model which has evolved in line with technological developments from traditional mail catalogues, direct mail, and email in the 1990s (Balasubramanian, 1998) to the recent emergence of social shopping, voice assistants, interactive live commerce used by brands to sell directly online only (digitally native) or ...

2024年10月17日 · The DTC model is based on creating experiences that prioritize the customer and demonstrate a thorough understanding of shopper pain points. They provide superior customer service to meet and exceed customer expectations while reducing customer acquisition costs in the long run.

What Is the Direct-to-Consumer (DTC) Business Model? The direct-to-consumer business model is an ecommerce business model that works by selling directly to consumers without using brick-and-mortar stores, wholesalers, or platforms like Amazon or Etsy.

2023年9月25日 · DTC模式是一种直接面向消费者（Direct-to-Consumer）的销售模式，它是指品牌或生产商直接向消费者出售产品或服务，不通过传统的分销商或中间商。 在这种销售模式下，品牌可以直接控制产品的定价、营销和分销策略，从而更好地了解消费者需求和行为，提高客户 ...