Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.

The Universal Transverse Mercator (UTM) is a map projection system for assigning coordinates to locations on the surface of the Earth. Like the traditional method of latitude and longitude, it is a horizontal position representation, which means it ignores altitude and treats the earth surface as a perfect ellipsoid.

You can use the tool below to convert a list of many UTM coordinate points to their latitude and longitude values. Replace the coordinates below with a comma separated (CSV) list with one UTM point on every line. Click "Convert!" to add latitude and longitude to the coordinates.

This web map presents the Universal Transverse Mercator (UTM) Zones of the world. The layer symbolizes the 6 degree wide zones employed for UTM projection. To download the data for this layer as a layer package for use in ArcGIS desktop applications, please refer to World UTM Grid .

2020年6月1日 · What Is a UTM Parameter? UTM is an acronym for Urchin Traffic Monitor, This parameters allows you to accurately track user engagement from outside sources within your...

2013年9月16日 · UTM codes help you track where traffic is coming from, allowing you to properly measure each campaign’s, platform’s, or medium’s ROI. In this blog post, I will take you through what UTM codes are, how to use them, and how to build them in both Google Analytics and HubSpot. Table of Contents. What is UTM code? What is UTM tracking?

The Universal Transverse Mercator (UTM) system is a global coordinate system that divides the Earth into 60 zones, each 6 degrees of longitude wide. It is commonly used for mapping and navigation because it provides accurate distance, direction, and area measurements.

2025年1月16日 · UTM parameters provide the data you need to measure the true success of your campaigns and make data-driven decisions. Let’s explore how they help with attribution, ROI calculation, and audience insights.

MapTools - Tools and instructions for GPS users to work with UTM, MGRS and lat/lon coordinate systems.

By tagging your URLs with UTMs (Urchin Tracking Module), you can understand how visitors interact with your website. That’s why it’s important for you to know how to add UTM parameters so you can track everything. In this article, I’ll show you how to do just that.