Dentsu Group Inc. [a], simply known as Dentsu [b], stylized as dentsu, is a Japanese international advertising and public relations joint stock company headquartered in Tokyo. Dentsu is the largest advertising agency in Japan and the fifth largest advertising agency network in the world in terms of worldwide revenues.

Dentsu’s latest Global Ad Spend Forecasts reveal a projected 6.8% growth in global advertising spend for 2024, reaching $772.4 billion. This growth projection has been revised up following the return to double-digit growth (+10.7%) of digital ad spend, the impact of sporting and political events, and improved outlooks across the US, UK ...

2023年12月6日 · The latest dentsu Global Ad Spend Forecasts, covering 58 markets across the globe, shows advertising spend will expand by $33.0 billion in 2024 to reach $752.8 billion. This represents a 4.6% growth year-over-year for the ad industry – much faster than the pace seen in 2023 (+2.7% vs. 2022).

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, we have a proven track record of nurturing and developing innovations, combining the talents of our global network of leadership brands to develop impactful and ...

Dentsu Global Ad Spend Forecasts allows you to discover the latest trends and forecasts shaping the media landscape as global advertising spend is projected to surge by $23.0 billion, reaching an impressive $727.9 billion.

The APAC digital ad spend continues to make up the majority of total ad spend at 64.7%, increasing by $11.2 billion (7.9% growth rate) from 2023, to reach $152.3 billion in 2024. . Programmatic will surpass direct buys in 2024, growing at a persistent 23.5% - a reflection of the way forward with performance media and data-driven campaigning. .

2025年2月25日 · Dentsu’s latest Ad Spend Report projects ad spend to grow 5.8% in 2025 across Asia Pacific region, surpassing both global GDP and ad spend projections. This marks a slight acceleration from the 5.4% growth rate seen in 2024, reinforcing APAC’s position as the global leader in ad investment, while EM

Together, dentsu and Amazon leveraged integrations with multiple Amazon Ads APIs (including the persona builder API, audience discovery API, and the overlapping audience API), to connect Amazon’s deep understanding of retail purchase behavior, Prime Video consumption, and more.Information received from Amazon is connected directly into dentsu’s platform, providing next-level retail ...

2023年12月11日 · Global advertising spending is projected to increase 4.6% in 2024 to reach $752.8 billion, a rate of growth above what the industry experienced in 2023, according to the latest Dentsu forecast. However, the agency network cautioned that media pricing inflation might be clouding the picture next year.

From generative AI to evolving tech landscapes, dentsu's Global Ad Spend Forecasts unravel a dynamic media ecosystem shaped by elections and industry dynamics for a year of unprecedented change.