2024年12月10日 · MarTech is your source for digital asset management (DAM) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our digital asset management buyer’s guide.

Digital asset management (DAM) can refer to both a business process and a form of information management technology or a digital asset management system. DAM functionality helps many organizations create a centralized place where they can access their media assets. The digital asset is a key component of the DAM process.

2023年12月14日 · Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system, as well as for future use of the system. “Ultimately, it’s the only way to manage and mitigate risk for your DAM,” said John Horodyski, managing director for Salt Flats, and a MarTech contributor , in a session at ...

2021年3月29日 · With benefits including reduced settlement time and risk, as well as increased liquidity for all asset classes. Digital asset adoption is growing at an exponential rate. Tokenization alone is expected to be worth (link resides outside ibm.com) USD 24 trillion by 2027, a figure that represents 10 percent of global GDP. Cryptocurrencies are also ...

2024年1月5日 · Dig deeper: Making data the foundation of your digital asset management system The DAM future is now While the lasting impact of AI technologies remains to be seen, businesses will appreciate the cost efficiencies and increased consumer engagement and experiences they can provide today.

2024年6月19日 · Digital asset management systems can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. The specific benefits of using a digital asset management platform include – but are not limited to – the following:

2024年10月24日 · Thryv launched an AI-powered social media management tool within its Marketing Center. It lets small businesses manage multiple social media profiles, generate AI-written content, and schedule posts. Additionally, it provides access to a library of pre-designed content and integrates with Google News and Pexels for additional content resources.

2021年9月3日 · Which brings us full circle. The larger story here is that content management is critical to omnichannel marketing. So make sure you account for asset management in your marketing technology stack, but also make sure you account for suitable asset management resources for your marketing operations team.

2024年7月9日 · > Digital asset management (DAM) > Digital experience platform (DXP) > Digital transformation > Diversity and inclusion in marketing > Ecommerce > Email marketing > Event marketing > Google Analytics 4 (GA4) > Identity resolution > Local / location marketing > Marketing analytics > Marketing artificial intelligence (AI) > Marketing attribution ...

2021年9月16日 · A packaged Digital Asset Management system can help you manage images, video, and audio files from ingestion to publication to archive. DAM 1.0-level enterprises have a system that serves as a library, where staff can go to check-in and check-out assets.