Find the resources and best-practices you need to successfully apply the Duke visual brand identity to your project. Communicator Toolkit. Duke.

You can view the official Duke logo sheet, showing the most commonly licensed Duke trademarks, by clicking on the following link: Official Duke University Logo Sheet.

Find the resources and best-practices you need to successfully apply the Duke visual brand identity to your project. Communicator Toolkit. The word “Duke” in Garamond font is the “Duke wordmark.” A second version of the wordmark includes …

2024年8月28日 · The Duke University logo deeply connects to its rich history and two centuries of development. The emblem symbolizes pride in the path taken and respect for the benefactors whose generous support played a key role in establishing and expanding the university’s educational and research capabilities.

2024年5月29日 · Imagine a symbol that captures tradition, academic excellence, and the spirit of competition in a single emblem— the Duke University logo stands as an iconic beacon. Within the intertwining of bold blue lines and the unmistakably regal ‘D’, …

2018年9月28日 · The standards extend to the use of wordmarks, logos, signature colors, type fonts and other matters that affect Duke’s visual identity. Please visit the university brand site for more detail.

2025年2月23日 · The Duke logo represents the university’s tradition, excellence, and athletic pride, evolving from a devil-themed design to the current bold “D.” Why was the devil image removed from the Duke logo? In 1978, Duke University decided to simplify its branding and adopted the stylized “D” for a more modern and professional appearance.

The seal is circular with Duke University in Latin and the motto, Eruditio et Religio, around the outer edge. The interior design consists of a wreath composed of two different kinds of leaves with a cross with rays of light behind it in the center.

2024年9月30日 · The “devilish” embodiment of the sports department’s symbol at Duke University, founded in 1936, creates complex visual associations. The letter D, executed in gothic style and matching the team’s color, links the Duke Blue Devils logo with the history of the name in honor of the mountain infantrymen.

The Signs and Symbols Reference Collection contains material concerning Duke University's insignia, logos, motto, seal, color, and other emblems and identifying marks. Information about marketing and licensing is also included.