The extended parallel process model (EPPM) is a fear appeal theory developed by communications scholar Kim Witte that illustrates how individuals react to fear-inducing …

拓展平行反应模型（extended parallel process model，EPPM）已被广泛应用于健康传播活动，包括心血管疾病防控（McKay &Berkowitz & Blumberg & Goldberg, 2004）、降低噪音引起的听 …

Based on H. Leventhal's (1970) danger control/fear control framework, a fear appeal theory is proposed, called the extended parallel process model (EPPM). The purpose of the EPPM is to …

A fear appeal is a message strategy that attempts to persuade people to adopt a specific action by arousing fear. Fear appeals have a long history, including Levanthal’s (1970, 1971) parallel …

1996年1月1日 · Fear may be expressed physiologically (as arousal), through language behavior (verbal self-reports), or through overt acts (facial expressions). According to the EPPM, fear …

2022年11月8日 · 本研究考察了eppm中四种认知（即感知严重性、感知易感性、感知自我效能和感知反应效能）如何导致个体恐惧和希望情绪，并且更进一步影响中国新冠肺炎疫情大流行初期 …

Fear may be expressed physiologically (as arousal), through language behavior (verbal self-reports), or through overt acts (facial expressions). According to the EPPM, fear-arousing …

2011年10月14日 · The following constructs are central to the EPPM: fear, threat (with its two components—perceived severity and perceived susceptibility), efficacy (comprising self …

1996年1月1日 · This chapter discusses the nature of fear; reviews the historical origins of fear appeals; and describes the extended parallel process model (EPPM). Fear is one of the basic …

The Extended Parallel Process Model (EPPM; Communication Monographs, 59, 1992, 329) is a predominant message design theory in the social science fear appeal literature that provides a …