The extended parallel process model (EPPM) is a fear appeal theory developed by communications scholar Kim Witte that illustrates how individuals react to fear-inducing messages. [1] Witte subsequently published an initial test of the model in Communication Monographs. [2]

拓展平行反应模型（extended parallel process model，EPPM） 已被广泛应用于健康传播活动，包括心血管疾病防控（McKay &Berkowitz & Blumberg & Goldberg, 2004）、降低噪音引起的听力损失（Kotowski & Johnstone & Smith & Pritt, 2011）、结肠镜检查促进（Pengchit，2011）、 皮肤癌预防（Cho, H ...

This article examines constructs, propositions, and assumptions of the extended parallel process model (EPPM). Review of the EPPM literature reveals that its theoretical concepts are thoroughly developed, but the theory lacks consistency in operational definitions of some of its constructs.

2020年9月8日 · The extended parallel process model (EPPM) is a theory that explains when messages designed to scare people into healthy behavior succeed and under which circumstances they fail. The EPPM posits that when audiences' perceived threat and efficacy are high, they engage in protective behaviors and act along the message recommendations.

The Extended Parallel Process Model specifies that it is possible to change someone’s behavior by influencing their perceived threat (i.e., perceived severity and perceived susceptibility) and perceived efficacy (i.e., response efficacy and self-efficacy).

2011年10月14日 · This article examines constructs, propositions, and assumptions of the extended parallel process model (EPPM). Review of the EPPM literature reveals that its theoretical concepts are thoroughly developed, but the theory lacks consistency in operational definitions of some of its constructs.

Based on H. Leventhal's (1970) danger control/fear control framework, a fear appeal theory is proposed, called the extended parallel process model (EPPM). The purpose of the EPPM is to explain why fear appeals fail to re-incorporate fear as a central variable and to specify the relationship between threat and efficacy in propositional forms.

ded Parallel Processing Model An HC3 Research Primer WHAT IS THE EXTENDED PARALLEL PROCESSING MODEL? The Extended Parallel Processing Model (also widely known as Threat Management or Fear Management) describes how rational considerations (eficacy . eliefs) and emotional reactions (fear of a health threat) combine to determine behavioral decisions.

This article examines constructs, propositions, and assumptions of the extended parallel process model (EPPM). Review of the EPPM literature reveals that its theoretical concepts are thoroughly developed, but the theory lacks consistency in operational definitions of some of its constructs.

The goal of the extended parallel process model (EPPM) is to provide guidance on how to manage fear generated from communications about a threat. Fear is a powerful motivator, and the key to a successful communication about a threat is to channel this fear into a direction that promotes adaptive, self-protective actions, and prevents ...