The threat component is composed of severity and susceptibility, while the efficacy component is composed of response efficacy and self-efficacy. These four key factors, as defined by the …

2011年10月14日 · The following constructs are central to the EPPM: fear, threat (with its two components—perceived severity and perceived susceptibility), efficacy (comprising self …

The EPPM conceptually distinguishes between threat as a message component and perceived threat (see Figure 1). Threat as a message component comprises message features that …

EPPM AUDIENCE SEGMENTS AND STRATEGIES ... WHEN SHOULD EPPM BE USED? is useful in SBCC campaigns when a health issue poses a real or perceived threat to personal …

2025年3月2日 · What is Extended Parallel Process Model? This is a message creating tool to persuade the target audience for action. How do we use this model to craft a persuasive …

The Extended Parallel Process Model begins with a fear appeal message, which includes message content related to a specific threat and the efficacy of a specific recommended …

2023年6月1日 · We tested the predictions of the EPPM that perceived threat (and related increases in fear) as well as coping efficacy (and related increases in optimism) interactively …

This study examined the effect of moderately repeated exposure (three times) to a fear appeal message on the Extended Parallel Processing Model (EPPM) variables of threat, efficacy, and …

2020年9月8日 · The extended parallel process model (EPPM) is a theory that explains when messages designed to scare people into healthy behavior succeed and under which …

The goal of the extended parallel process model (EPPM) is to provide guidance on how to manage fear generated from communications about a threat. Fear is a powerful motivator, and …